Anuprerna - In a Nutshell

About Anuprerna Studio

Our Production Process, from initial design to final product, is the embodiment of our commitment to building a transparent supply chain in what we do. The art of hand-weaving, in Bengal, is an ancient craft from times when fabrics were being exported to Roman and Chinese empires. The hot and humid indigenous climate inspired artisans to produce the most delicate and translucent fabrics.

Our production studio surrounded by weaving clusters

At the heart of weaver clusters, surrounded by weaving communities specialized in multiple crafts & traditions, our small production studio provides a convenient common place for our artisans. From the time of inception of design ideas to final execution takes place here. Due to the convenient location close to certain artisan clusters, we can quickly plan & meet with artisans as and when needed.

The Foundation & Beating Heart of Anuprerna

300+ Weavers spread across multiple clusters across the state of Bengal specialized indigenous weaves & techniques of East India. Primarily each weaver family is involved in the process where both men & women are responsible for weaving and the pre weaving processes. India, being a country of family & festive, the artisans enjoy working at the comfort of their home, enjoying each festival with their respective communities. It is impossible to walk the length of village roads and not hear the flying shuttles of handlooms as you pass each and every house. We encourage you to visit and experience the traditions, the artisans, and their lifestyle.

A Walk to Remember 

In spite of the economic and social challenges, weaving is still alive in Bengal. But without global support that can appreciate the skills and crafts, these communities will eventually disappear. Generations of the weaver community seek to migrate to the cities in looking for better opportunities. Come walk with us for a personalized tour and have a memorable experience with all the different kinds of Arts, Artisans and their Artefacts of Bengal. Further details on the Tour, you can find here -

From initial Design To The Final Product

We undertake a number of steps in the production process to bring you the best quality of handmade artisanal textiles. The process below describes the journey of the textile/product going through multiple hands, from the inception of the design, patterns to our skilled weavers, inspectors, and seamstresses.

Swatch Reference & Product Design: For new product sampling, our designers will come up with new hues, color, and weave construction to develop a range of collections. We also analyze the design provided by our clients to understand the construction and color. We then source a suitable yarn, which matches the requirements of the desired product; the fabric must be durable, aesthetically pleasing, follows exact color & construction, and have a great tactile finish quality. Depending on the crafts we work on the process differs accordingly.

Yarn Processing & DyeingOnce the suitable yarn is decided, it is processed to be dyed in the desired colours as per the chosen design in our in-house dye unit.  We have been strictly using Azo-free reactive GOTS certified dye brands to get better fastness and low-impact dyes on either yarn, fabrics, or other textile products. Once dyed, the yarn is thoroughly inspected to ensure durability, colour fastness, and several other factors.

Process accordingly different crafts & clusters: The desired yarn for both warp & weft once ready, is dispatched to our weavers as per their expertise based on the crafts & techniques the textile to be weaved. Based on different crafts, a different process is followed which is further described in our craft section.

Inspection & FinishingThe textiles once woven are dispatched to our studio by our weavers for final processing & inspection. The inspection consists of the fabric being rolled over a lightbox to highlight any faults that may have occurred during weaving. The faults can be sometimes mended with needle and thread and sometimes can be instructed to be modified post-analysis of the first prototype. Once passed, it is further washed & processed to improve the tactile quality before dispatch.