Anuprerna - In a Nutshell
Our entity is founded with our artisans as the root. We have a decentralized artisan production where artisans across various clusters scattered in our state work from their homes. This adds to artisan safety and comfort, but due to the nature of our decentralized weaving, it's extremely difficult and expensive to be certified as a brand.
Therefore, we focus more on ensuring the raw materials used are safe and certified. We have centralized the sourcing of raw material & processing so that we can have control over the quality & sustainability of the material used. We have set up an in-house dyeing facility for both natural and certified Azo-free organic dyes and chemicals. We only outsource the weaving to artisans across East India, creating employment in the process without any financial liability for them. We already enrolled for Handloom certification under Textile Committee India which ensures the handloom tradition is maintained.
We are also working on an organic Khadi fabric collection, which requires us to source certified organic cotton fibre and then spun and woven into Organic Khadi. So the final texture would be a little different due to the hand process which is what we specialize in.
Regarding the source of fibre, cotton farming primarily happens in south Indian regions. Once the cotton is farmed, they are either mill spun which happens in south & west India but we source primarily from the south. And also these yarns are handspun in many regions on a small to large scale. This handspun yarn is called Khadi which we source from our state and adjacent states in eastern India where we are located. The handspun nature gives it a non-uniformity therefore high breathability but at the same time inconsistent dying due to unevenness within the yarn. Details on fabric sourcing we have captured here.