About Our Impact

Over the last five years, we’ve collaborated with 500+ artisans across 30 clusters in West Bengal, Odisha, and Assam, impacting 2,000+ lives while preserving 25+ indigenous crafts. Our network comprises 60% male and 40% female artisans, with strong participation of women across spinning, pre-weaving, and weaving. On average, each artisan supports four dependent family members, extending livelihood impact to entire rural households. Through eco-friendly practices and a tech-enabled transparent supply chain, we demonstrate that sustainability and artisanal craftsmanship can co-exist and scale together.

We’ve strengthened decentralized artisanal production with a tailored B2B platform and a tech-enabled supply chain, ensuring transparency and traceability from fiber to finished products.

Anuprerna in partnership with 60 Decibels, an independent organization specializing in social impact measurement, has conducted a bottom up impact study via telephonic interviews with 56 weavers to better understand the impact of our skilled weavers and master artisans.Anuprerna’s impact extends beyond financial security—it empowers artisans to improve their quality of life and invest in their future.

• Nearly 9 in 10 weavers reported their work has improved while working with Anuprerna
• 7 in 10 weavers have worked with Anuprerna for over 5 years.
  46% of weavers involve family members in the craft.
• Regular price increases have positively impacted wages.
• Anuprerna provided crucial support during the lockdown, ensuring job security

Harnessing the power of traditional craftsmanship, handlooms exhibit an impressive 30% reduction in energy consumption compared to their power loom counterparts. This not only translates into significant cost savings but also plays a vital role in minimizing carbon emissions, contributing to a greener planet. Furthermore, handloom practices demonstrate responsible water usage, conserving this precious resource and significantly reducing pollution. The holistic benefits of handlooms extend far beyond the production of beautiful, bespoke fabrics, making a positive impact on our environment and fostering a sustainable future.

We are also working on an organic Khadi fabric collection, which requires us to source certified organic cotton fibre and then spun and woven into Organic Khadi.  So the final texture would be a little different due to the hand process which is what we specialize in.

 Regarding the source of fibre, cotton farming primarily happens in South Indian regions. Once the cotton is farmed, they are either mill spun which happens in South & West India but we source primarily from the South. And also these yarns are handspun in many regions on a small to large scale. This handspun yarn is called Khadi which we source from our state and adjacent states in Eastern India where we are located. The handspun nature gives it a non-uniformity therefore high breathability but at the same time inconsistent dying due to unevenness within the yarn. Details on fabric sourcing we have captured here.

Anuprerna is dedicated to minimizing its environmental impact across the entire value chain. From sampling and production to processing, weaving, quality checking, and packaging, the company employs a range of sustainable practices to reduce its impact on the environment.

Sourcing: We source natural yarns & chemicals from vendors across East & South India. We also work with regional SHGs and spinning clusters to source Handspun Khadi yarns.

Sampling: We ensure that our designing & sampling processes are as sustainable as possible, repurposing rejected fabric, which is also 100% natural, from quality checking to creating prototypes and samples in smaller quantities. 

Production: We are committed to sustainable Made-to-order production practices, using solar energy and handlooms that do not require fuel or electricity in all of its production processes. We also offer flexibility in smaller quantities of sampling which further eliminates wastage of resources.

Processing: We are using a range of sustainable practices in our processing processes, including using 100% natural materials and azo-free dyes or 22 shades of natural vegetable dyes.

Weaving: Anuprerna works with handloom weavers from rural parts of West Bengal, supporting traditional crafts and local communities. The Handspinning & handlooms do not require fuel or electricity, further reducing the environmental impact of the weaving process.

Quality Checking: Anuprerna Artisan Alliance has strict quality control processes in place to ensure that all of its products meet the highest standards. Through continuous training & advice, we are able to reduce the rejection rate to below 5% on all our existing artisanal crafts. 

Packaging: Anuprerna Artisan Alliance is committed to minimizing waste and using eco-friendly packaging materials whenever possible. For this reason, we also repurpose any deadstock fabrics for packaging which then can be further repurposed by our customers.

Suchita Guin is an artisan working in the Handwoven Linen Cluster of Purba Burdwan, West Bengal where she lives with a family of 3. Her role in the cluster includes the winding of the linen yarn. 

Dilip Pal is a skilled Jamdani artisan from Chanduli village in Purbo Bardhaman district, where he lives with a family of 5.