In our current economy, we take materials from the Earth, make products from them, and eventually throw them away as waste – the process is linear. Each year millions of tonnes of clothes are produced, worn, and thrown away.
To solve the problem, we must reinvent fashion itself. Thus, today, the adoption of the circular economy is a need rather than an alternative. We talk about the 9R’s of a circular economy model that we can adopt.
The circular fashion business is defined as a cycle of continuous improvement in which garments are circulated for as long as their highest value is kept, then judiciously released into the landfills when no longer in use. It aims to create a more sustainable and closed-loop system to extend the use time of garments and maintain the value of the products and materials as long as possible.
The circular economy is governed by the 9Rs. These Rs define the major strategies to process textile and apparel in an eco-friendly way.
1) Refuse – We consume more garments than we require. These garments end up lying in the wardrobe or rack hardly being used. This can be avoided by refusing to buy clothes that is not needed. Durable and sustainable clothes are to be bought with frequent wear in mind.
We thus provide low and flexible Moq so that you don't have to unnecessarily buy a large number of garments.
2) Rethink – We need to rethink ways to get the maximum use out of all the products before purchasing them. We can achieve this by donating, sharing etc.
We emphasise sharing stories of artisans' processes for your to explore before you make a conscious choice.
3) Reduce – Brands need to consume fewer natural resources and materials to increase their efficiency. They need to manufacture more efficient products and prioritize them to use.
4) Reuse – Products in good condition that are still capable of original function can be given out to new consumers. You can reuse your outfit by exchanging or swapping with friends or siblings. You can also consider purchasing clothes from thrift stores or consignment shops.
5) Repair – When any product gets damaged, we tend to purchase a new one because that seems easier to us. But what if instead of purchasing a new one, we just repaired the older one. Repairing is not as tedious as it may seem and it can be a way cheaper option.
6) Refurbish – The art of restoring an old product to make it functional again while restoring its original look is called refurbishing. Enhancing the refurbishment of products can decrease the need for new materials, resulting in a reduction in waste and carbon emissions.
Consumers. today, have a better understanding of sustainability and are becoming more interested in moving towards a circular economy. However, sustainability alone is not enough to influence consumer purchasing behaviour. Increasing consumer awareness about long-term benefits is required. Information about how to quickly find choices for extending the life of a product, such as repairing it at the point of sale, and exchange services should be passed on to the customer.
At Anuprerna, We Requests Everyone To Contribute And Share. This Way We Can Create Global Recognition For These Beautiful Handwoven Craft & Textiles To Bestow Value Onto The Ordinary Lives Of Our Artisans With Extraordinary Skills. And We Believe That's The Only Way We Can Build A Sustainable And Ethical World For Us.