10 sustainable fashion influencer.

trends

Published on 8th Apr, 2024

Last Edited on 26th Mar, 2025

Reading Time: 2 Minute Read

A sustainable influencer is an individual who leverages their online presence and influence to promote sustainable living practices, environmentally friendly products, ethical consumption, and social responsibility. Sustainable influencers often collaborate with brands that align with their values and ethos, endorsing products and services that are eco-conscious and socially responsible. They may also use their platforms to raise awareness about environmental issues, share tips for living more sustainably, and inspire their audience to make positive changes in their lifestyles.

1. Venetia La Manna

Podcaster and content creator Venetia La Manna has turned planet-friendly clothing into a career. She’s a staunch advocate for better practices in the fashion industry and recognizes that speaking her mind is the only way to bring about real change. She is the co-founder of the Remember Who Made Them movement, which encourages solidarity among consumers to support brands that prioritize sustainable styles.

2. Leah Musch

Known as the “unmaterial girl” on Instagram, Leah Musch is one of the most popular Australian-based fair-trade influencers who ditched the fast-fashion industry in favor of slow, sustainable fashion. Her style can be described as 70s vintage with a dash of beach and skater styles. Along with her Instagram account, Leah works to bring awareness to fashion malpractice and elevate sustainable brands.

3. Kate B

Canadian ethical fashion blogger Kate B is the founder of Read, Write, Thrift, a blog dedicated to her thrift store finds. Kate focuses on building her sustainable wardrobe with pre-loved items and offering tips on finding second-hand treasures. She is also passionate about supporting local shops and artisans, which helps to curb the environmental impact of the fashion world.

4. Anisha Kalsi

Anisha Kalsi brings color and creativity to her sustainable fashion choices. She shares capsule wardrobes that feature bright colors and patterns and shows how to easily mix and match unique pieces. She’s no stranger to wearing the same outfit more than once — no single-use clothing items here!

5. Izzy Manuel

Indian-Chinese influencer Izzy Manuel is well known for her affinity for vibrant colors. She prides herself on creating unique ensembles to inspire others’ slow-fashion choices. Beyond fashion, she also talks about sustainable beauty products, skincare routines, and general love for the planet.

6. Aja Barber

UK-based sustainable fashion influencer Aja Barber makes it easy for anyone to understand the complex problems of the fashion industry. She is the author of Consumed, which details how we reached the point of fashion consumerism and how we might go about instilling widespread change. She also showcases unique and colorful outfits that come from sustainable brands, proving that slow fashion doesn’t have to be boring.

7. Heidi Kaluza

Formerly a fast-fashion influencer, Heidi Kaluza (The Rogue Essentials) has since flipped the script to promote sustainable fashion. In light of climate change, plant-based lifestyles, and the art of the re-wear, Heidi aims to break the cycle that trendy brands are pushing. She wants to prove that re-wearing clothing is rewarding in multiple ways — it’s eco-friendly, comfortable, cost-effective, and cruelty-free.

8. Danielle Alvarado

With more than 20K followers on Instagram, Danielle Alvarado (Sustainability Kind Living) has turned heads in the sustainable fashion niche with her no-nonsense IG reels. She aims to be a fast fashion “uninfluencer” to drive people toward more sustainable clothing choices. Some of her key topics include low-waste living, impulse buying, and supporting small brands.

9. Scott and Brett Staniland

A two-for-one bonus, twin brothers Scott and Brett Staniland are proof that you don’t have to buy new to look your best. The sustainable fashion influencers share a passion for slow fashion. Scott is a content creator for Green TV Media, while Brett is earning his PhD and appeared on the hit show Love Island to raise awareness about the dangers of fast fashion.

10. Jessica Harumi

Ethical fashion blogger, YouTuber, and Instagram influencer Jessica Harumi loves sharing her capsule wardrobe ideas with her audience. Capsule wardrobes hone in on using a handful of core pieces to create seemingly endless ensembles. Her channels provide mega inspiration for those looking for slow fashion on a budget or simply want to do more with less.