
About The Founder
My Name Is Amit Singha And I Am The Founder And Torchbearer Of Anuprerna, An Artisanal Sustainable Textile Brand Taking This Artisanal Endeavour To The Global Market With The Mission To Support And Empower The Rural Artisans, Promote And Preserve East India's Traditional Crafts & Textile, Use Of Natural And Sustainable Fabric And Share This Incredible Tradition With The World. Each Of Our Trades Contributes To The Empowerment Of Our Artisans, Creating A Positive And Sustainable Environment For Them, Education Of Their Little Children, The Health Of Their Family, And Motivation For The Next Generation To Continue The Art Form.
Threads of Home: My Early Life and the Weaving Community
Situated in the midst of artisan communities, our small village in the Burdwan district of West Bengal, India, provided me with the unique experience of interacting with weavers who were frequent visitors to our home during my upbringing. A few decades ago, my hometown thrived with skilled artisans, and my father played a pivotal role in collaborating with the weaving community. He fostered connections between their crafts and local consumers, primarily through small retail stores across India.

The Birth of Anuprerna: A Vision for Indigenous Textiles

Post my education and, with work experience of 3+ years in the field of finance & strategy, I decided to spearhead Anuprerna to create a sustainable and eco-friendly global brand to uplift India's indigenous textile by leveraging various industries like IT, E-commerce, art, music and more. There has always been an emotional connection I had working on these artisanal crafts. Moreover, I had always wanted to start my own venture. So there seemed to be a good fit I found to take the plunge and start this Brand ANUPRERNA in 2019. There is a certain meaning to the name “Anuprerna” (Inspiration) that highlights my personal and brand vision as well.
The Believe System of Anuprerna:
The brand believes the most effective way to bring in positive change in the world is by inspiring. The vision of the brand is to earn love and respect for East India's crafts a growing interest in social responsibility, the use of natural & sustainable materials, and share this incredible tradition with the world.
My personal vision was to be an inspiration for other individuals, who are also born and brought up in the midst of the rural Indian culture, to someday work towards contributing back to their roots, empowering the very culture and the people he or she has grown up with.

Inspiration in Every Thread

Working with these craftsmen brings some sense of emotion, culture & tradition that comes through the beautiful textiles that we develop. With the brand and our newly launched online platform, we are trying to bring new design concepts to these traditional textiles by collaborating with designers across different continents merging the designer's cultural exposure with East India's traditional textiles.
related questions
What is Anuprerna's vision for East India's crafts?
arrow_drop_downThe vision of the brand is to earn love and respect for East India's crafts, fostering a growing interest in social responsibility and the use of natural and sustainable materials, and to share this incredible tradition with the world.
What is the founder's personal vision for Anuprerna?
arrow_drop_downTo be an inspiration for other individuals, who are also born and brought up in the midst of the rural Indian culture, to someday work towards contributing back to their roots, empowering the very culture and the people he or she has grown up with.
How does Anuprerna bring new design concepts to traditional textiles?
arrow_drop_downBy collaborating with designers across different continents, merging the designers' cultural exposure with East India's traditional textiles.
More Blogs

empowering artisans, transforming lives: impact report 2024

2022 anuprerna impact report

about our impact

about the brand

about the platform

about anuprerna studio