Empowering Artisans, Transforming Lives: Impact Report 2024
"I'm financially independent now. I can spend on household needs. If my family members fall ill, I can take care of them."
These powerful words from one of our artisans capture the heart of our mission at Anuprerna. We are dedicated to providing consistent employment and supporting the well-being of the artisans we work with. To gain a deeper understanding of their needs, we partnered with 60 Decibels, a social impact measurement specialist, and Acumen to conduct an in-depth impact study through telephonic interviews with 56 weavers.
Introduction
This in-depth study offers a window into the lives of artisans like this master weaver, whose livelihood has been transformed through consistent work and fair compensation. Anuprerna’s impact extends beyond financial security—it empowers artisans to improve their quality of life and invest in their future.
Through regular training programs, artisans enhance their weaving techniques and adopt innovative designs. Artisans have reported learning new styles and becoming more efficient at work. With an impressive Net Promoter Score (NPS) of 67, Anuprerna’s artisans express deep satisfaction with the company’s support.
Impact Report 2024
Top Insights from Artisans
- Nearly 9 in 10 weavers reported their work has improved while working with Anuprerna
- 7 in 10 weavers have worked with Anuprerna for over 5 years.
- 46% of weavers involve family members in the craft.
- Regular price increases have positively impacted wages.
- Anuprerna provided crucial support during the lockdown, ensuring job security.
Improved Quality of Life
Anuprerna's positive impact is evident in the daily lives of its artisans. According to the report:
- 43% of artisans reported an increase in income.
- 31% mentioned that they can now afford household expenses.
- 29% highlighted their increased ability to save.
This financial security has empowered artisans to better care for their families and achieve independence.
Common Challenges Faced by Artisans
Despite the overall positive impact, some challenges remain like reduced work availability , poor market conditions, such as low wages for intricate designs. Additionally, few weavers pointed out the high cost of raw materials as a significant challenge.
However, over 4 in 5 regular weavers report facing no challenges at work, reflecting Anuprerna’s efforts to address concerns and provide a stable, supportive environment.
These challenges underline the ongoing need for support in areas like material supply and market stability.
Recommendations from 60 Decibels
- Support in Financial Management: 60 Decibels recommends that Anuprerna support master weavers in managing their finances better. Although master weavers have more autonomy, they are less likely than regular weavers to save or afford household expenses. Strengthening financial resilience will further empower them.
- Improvement in Raw Material Supply: Timely delivery and quality of raw materials are crucial. Both regular and master weavers suggested that improvements in raw materials and yarn quality, alongside an increase in work orders, would greatly enhance their work experience.
A Commitment to Learning and Action
At Anuprerna, listening to the voices of the artisans is essential to understanding the real impact on their lives. But data collection is only half the mission. By using this data to guide action, Anuprerna can continually enhance its support for artisans, ensuring that their needs are met and their livelihoods continue to improve. This commitment to learning and action is what drives Anuprerna to create a lasting, positive impact on the artisans and the communities it serves.
Summary
Artisans also shared suggestions for improvement, such as better infrastructure and more interaction with the management team, which Anuprerna continues to address.
Anuprerna remains committed to fostering an ecosystem where artisans can thrive, staying true to its mission of ethical production and sustainability.
related questions
How does the brand continuously improve working conditions for its workforce?
arrow_drop_downOur setup is primarily a family-oriented, home-worker economy where men weave, and women are typically involved in pre-weaving activities. We ensure fair wages, commensurate with those in respected professions, for everyone involved.
How does the brand improve ethical sourcing and supply chain transparency?
arrow_drop_downWith relationships spanning over 30+ years, we collaborate closely with over 300+ weavers in rural Bengal, India. Together, we craft ethical, sustainable, and exquisite handwoven textiles, honoring Bengal's indigenous weaves, traditions, and techniques.
How does the brand ensure a sustainable business model for lasting impact?
arrow_drop_downOur primary crafts involve handspun and handwoven khadi, as well as the Jamdani technique. These methods significantly benefit the weaving community and the environment by creating jobs, empowering artisans, conserving water, and reducing carbon footprint.
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