2022 ANUPRERNA IMPACT REPORT

At Anuprerna, we are committed to ensuring fair living wages and safe working conditions for all of our artisans. We believe that everyone deserves to be treated with respect and dignity, and that includes the artisans who create our products. We work hard to ensure that our artisans are paid fairly for their skills and expertise, and we also prioritize their comfort and well-being by empowering these home & community based working environment. In addition to these efforts, we are also dedicated to caring for the earth and preserving traditional crafts and culture. We understand the importance of protecting the planet and its resources, and we strive to minimize our environmental impact through eco-friendly and sustainable practices. 

We also recognize the value of traditional crafts and the rich cultural histories that they represent, and we are committed to supporting and promoting these crafts to ensure that they are not lost to future generations. Overall, our goal at Anuprerna is to create a positive, sustainable, and socially responsible company that empowers artisans, traditional crafts, and culture while also caring for the earth. We believe that by focusing on these values, we can make a positive impact in the world and create a brighter future for everyone.

Usually, these artisans are built around a village community where they are born and brought up. They love to enjoy themselves as an inclusive society at the time of festivals, functions and other ceremonies. That’s why all of them have built home workshops on their own.

Usually, it’s a family-oriented homeworker environment where both men & women are responsible for weaving and other pre-weaving activities. There are a few expert women weavers too, skilled in techniques like Jamdani.
 

Because of home-based work, there are no work hours decided by us. Usually, the artisans work 7-8 hours only during day time. They give importance to festivals, occasions, family & community responsibilities. We respect this because we understand their comfort and happiness working in such an arrangement.

As part of our ongoing efforts to empower and motivate our artisans, we started an Artisan Rewards Program at Anuprerna. In this initiative, we shared with the artisans how their creations - made in a remote village in India - are transformed into beautiful products and used by consumers all over the world. 

To illustrate this point, we presented the artisans with framed images of the final products made from their handwoven fabric, along with thank you messages from our clients. 

This program was a powerful way to show our artisans the impact of their hard work and craftsmanship, and we believe it played a significant role in motivating and inspiring them to continue creating traditional crafts.

Sourcing of raw materials:

Expand to organically produced Khadi/Cotton & alternative textiles like Hemp, Banana, and Bamboo fibers with lower water usage.Collaborate with more spinning clusters for Handspun yarns creating more employment opportunities in the process.

Product design & Sampling:

Build a digital library of new product designs & offer on-demand production at small MoQ to reduce excess waste on product creation.

Production:

Build a water treatment & recycle facility to reduce water usage.Measure artisans' pay and cater to their basic needs through regularized surveys with individual artisans.

Packaging and delivery logistics:

Partner with a network of suppliers for sustainable packaging alternatives using recycled papers, plastic alternatives, etc.Partner with a carbon offset entity to compensate for the logistics and offer them as service to clients.

Consumption and Use:

Build educational content around optimum usage, washing, and maintenance techniques to increase the durability of the textiles & textile-made products.

Post Consumption:

Plan to utilize unused yarns/fabrics to create new products designs
Initiate upcycling projects in collaboration with aspiring designers