KANTHA EMBROIDERY

Although we at Anuprerna create designs, we highly value the creative input and expertise of our Kanth Embroidery artisans. We work collaboratively with them, encouraging their involvement in the design process. Their artistic vision and knowledge of traditional embroidery techniques play a vital role in creating exquisite Kantha Embroidered fabrics that reflect the rich cultural heritage of the craft.

Share our story and the significance of Kantha Embroidery with your friends, family, and network. Encourage conscious and ethical consumerism by choosing Kantha Embroidered products. By purchasing from Anuprerna, you directly contribute to the betterment of the artisans' lives and the promotion of sustainable development

Kantha Embroidery is a traditional folk art of Bengal that holds great cultural and historical importance. It represents creativity, patience, imagination, and craftsmanship. For the artisans and communities in West Bengal, Kantha Embroidery holds deep-rooted traditions and is a means of sustainable livelihood generation, preserving their craft and cultural heritage

Anuprerna collaborates with Khadi weavers in 2 clusters situated in the districts of Birbhum and North 24 Parganas in West Bengal. Our extensive network allows us to impact the lives of numerous artisans and their families, preserving this age-old craft.

They are usually community-based and centered around a village environment. The artisans, often from the same family, enjoy an inclusive society where they participate in festivals, functions, and ceremonies together. Home workshops are common, and both men and women play essential roles in the weaving process.

Anuprerna's mission is to support and empower the Kantha Embroidery artisans, preserving their rich heritage. By collaborating with these artisans, Anuprerna helps provide them with sustainable livelihood opportunities, education for their children, and improved healthcare for their families. Through fair pricing and global recognition, we aim to increase the value of their work, leading to higher wages and improved living conditions.