Digital Transformation in Fashion with Dhanya Sugathan Founder of Artizenery
Unveiling the mind of a visionary
Innovation is the heartbeat and visionaries are the architects of change, we had the privilege of sitting down with one of the brightest minds shaping the landscape. Imagine peeling back the layers of expertise, gaining insights that transcend the ordinary, and understanding the strategies that fuel success.
Introducing our first podcast,"Digital Transformation in Fashion with Dhanya Sugathan, Founder of Artizenery,” Emerging from the rich craft heritage of India,. Artizenery curates small-batch, artisan-crafted goods for modern urban living.
Threads of success
Insights: Key Takeaways from Our Conversations -
- Finding wholesale clients utilising B2B platforms such as Faire & Joor
- Reinventing the design process with tools like 3D modeling, Canva, Illustrator, and Coraldraw.
- Innovations in 3D pattern making, 3D Fitting (Clo3D) and Augmented Reality apps for visualizing garment fitting.
Discovering unique artisanal crafts
Discovering unique artisanal crafts through design schools like NIFT and NID, and organizations like Handloom & HANDICRAFT Development Board and WEAVERS SERVICE CENTERs.
Some of the notable and responsible women-led fashion startups:
Summary
Tune in to explore India's diverse artisanal crafts and discover how digital tools empower slow fashion entrepreneurs. Best wishes to Dhanya and Artizenery on their global recognition journey!
related questions
What is the focus of this podcast?
arrow_drop_downThis podcast engages accomplished slow fashion entrepreneurs and industry thought leaders to discuss their journeys and digital transformation efforts.
What was the motivation behind starting Artisanry?
arrow_drop_downThe brand was born from a passion for crafts and a desire to showcase India's craftsmanship while moving away from mass production.
What are the main points of Artisanry's marketing strategy?
arrow_drop_downSharing artisan stories, documenting the craft process through photo shoots, and engaging with customers across various channels.
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