Transformation Journey of Sustainable Clothing Brand, MamaCherub
Unveiling the mind of a visionary
Innovation pulses at the core, and visionaries shape change. We had the privilege of conversing with brilliant minds, peeling back layers of expertise, gaining extraordinary insights, and understanding success-fueling strategies.
Welcome to Threads Of Success Episode 2, featuring the transformation journey of MamaCherub, a sustainable clothing brand in Uttarakhand, by founders Avantika & Anandita. The brand, dedicated to celebrating motherhood and childhood, offers comfortable, breathable, and skin-friendly clothing, ensuring a playful and on-the-go experience.
THREADS OF SUCCESS - EPISODE 02
TRANSFORMATION JOURNEY OF SUSTAINABLE CLOTHING BRAND WITH AVANTIKA & ANANDITA, FOUNDER OF MAMACHERUB
Strategic Expansion in the Nascent Stages of Sustainable Fashion: Harnessing a Variety of Distribution Channels and Digital Tools for Brand Growth
Insights from our Discussion
1.Achieving a Balance Between Online and Offline Distribution: Featuring sustainable lifestyle stores such as AmlaEarth and Paperboat Collective. Conducting monthly offline pop-ups in various cities.
2.Harnessing Instagram for Early-Stage Influencer Marketing Success
3.Collaborating with a Remote Team through User-Friendly Platforms like Google Workspace and WhatsApp.
4.New & innovative design tools that’s must for designers - Techpacker: for designing techpacks, Procreate for Handsketching
Continuation of Insights from our Discussion
5.Utilizing E-commerce enablement platforms like Unicommerce for omnichannel expansion.
6. Finding right talents closer to home using referrals and collaborating with Universities like ITI Dehradun.
7. Prominent Indian sustainable brands making a global impact:
Pero - Crafting a conscious and sustainable global apparel brand.
Sirohi - Narrating inspiring stories of women empowerment and employment.
related questions
What is the main theme of this podcast?
arrow_drop_downThe podcast focuses on slow fashion entrepreneurs and their digital transformation efforts.
Who are Anandita and Avantika, and what is MamaCherub ?
arrow_drop_downAnandita and Avantika are the founders of MamaCherub, a brand specializing in comfortable, breathable clothing for mothers and children.
What inspired the creation of MamaCherub ?
arrow_drop_downAnandita, a fashion designer, started MamaCherub after Avantika, during her pregnancy, sought comfortable maternity clothing suitable for Indian bodies and weather.
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