Transformation Journey with Archana Ravi founder of SlowThreads
Welcome to our "The Threads of Success" podcast where we engage with accomplished slow fashion entrepreneurs and industry thought leaders, shedding light on their journey and their digital transformation efforts that drive business efficiency and growth.
Today we have Archana Ravi founder of SlowThreads is a purpose-driven fashion brand based in Chennai, specializing in timeless clothing crafted from eco-friendly materials under ethical practices.
THREADS OF SUCCESS EPISODE - 3
Transformation Journey with Archana Ravi founder of SlowThreads
Leveraging offline exhibitions is a valuable strategy for gaining deeper insights into customer preferences; to optimize this approach, carefully select relevant events based on industry alignment, assess past successes, and balance participation frequency to maximize impact.
INSIGHTS FROM OUR DISCUSSION
1. Navigating Offline Exhibitions:
- Utilizing offline exhibitions to understand customers better, with tips on frequency and finding the right exhibitions.
2. Seamless E-commerce building with Shopify: anlytics, inventory management, smooth integrations across 3rd party marketplaces Using plugins like Contlo for markeitng automation Auto integration with payment platform like RazorPay Seemless integrations with Logistic players : Shiprocket Integrating with marketplaces like Etsy
3. Efficient Social Media Management : Design to Content Creation using tools like Canva (for design), ChatGPT (for content&ideas). MetaBusiness Suite
4. Finding vendor partners: through platforms like Google search, IndiaMart, and Etsy
5. Finding third party logistics partner like Shiprocket, Pickrr, Nimbusposts
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5. Streamlining Offline Payments: Offline Payment Solutions Made Easy with MSwipe POS Machines
6. Embracing Augmented Reality in Fashion: Some of the brands utilising AR to elevate consumer experience : Burberry, Lenskart, Zalando
7. Highlighting inspiring sustainable fashion brands like NoNasties
8. An aspiring fashion founders like Kirti Punia for their work in Okhai & Relove.
Summary
Stay tuned for more insights into the digital transformation journey of founders & thought leaders in the slow and sustainable fashion space
related questions
What is the primary focus of this podcast?
arrow_drop_downThe podcast centers on slow fashion entrepreneurs and their digital transformation efforts for business growth.
Who is Archana Ravi, and what is Slow Threads?
arrow_drop_downArchana Ravi is the founder of Slow Threads, a conscious clothing brand established in 2022, specializing in eco-friendly and ethically produced garments.
What types of fabrics does Slow Threads use?
arrow_drop_downSlow Threads uses natural fabrics like Khadi cotton, Kala cotton, and hemp, emphasizing small batch production and fair wages.1
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